“Ellen is an excellent example of what I look for in a creative professional - someone who thinks outside the box and brings new ideas to the table while maintaining high professionalism. She is organized, thorough, and proactive. She never shied away from a challenge - she skillfully planned and managed several projects simultaneously.”
Hello! I'm Ellen.
During my time as the Marketing Manager of a startup, I thrived in the fast-paced environment and quickly became a strong leader. My ability to communicate effectively with all levels of the company made me an invaluable asset. I am organized, thorough, and proactive. I’m not one to shy away from a challenge. My creative experience in devising and implementing marketing campaigns using the latest industry trends and strategies allowed me to succeed with any obstacles along the way. I have the skills to increase customer engagement and business visibility in online searches through successful SEO approaches.
I have over 12 years of experience in Digital Marketing & Design. I’ve written and deployed front-end HTML/CSS updates, including technical SEO optimizations on WordPress; Tracked key metrics, and developed data models to support decision-making across key channels, including Organic/Paid Search; A/B tested dynamic email campaigns and lead generation; Orchestrated brand awareness and lead gen pipeline models and processes while managing internal and external marketing campaigns/programs, driving sales; Leveraged paid channel specific as well as DMP tooling to optimize cross-channel performance across search, social, display; Managed hospitality and customer experience for investors, influencers and surprise and delight gifts; and have worked closely with Data Engineering to leverage proprietary ML-driven keyword clustering based on coinciding search results. This allowed me to quickly and accurately identify content gaps and prioritize our content calendar according to keyword volume and CPC values.
With my creative design skills, I’ve led and directed photoshoots, created editorial artwork, and worked for various brands, including SPIN! Pizza, Louie’s Wine Dive, and local small businesses.
When I’m not working, I’m redecorating my home or outside enjoying the rare beautiful weather in Missouri with my son, Theodore, and our dog Gregory.